Signature Nail

About the client

Client: Signature Nail
Service: Meta Ads Campaign Management
Campaign Objective: Generate customer enquiries through Messenger
Campaign Duration: 3 weeks
Ad Spend: ₹3,151.68
Campaign Results
• 👥 46,911 people reached
• 👀 66,993 impressions
• 💬 130 messaging conversations
• 💰 ₹24.24 average cost per messaging conversation
• 🔄 1.43 frequency
My Role
I planned and managed the Meta advertising campaign, including campaign setup, audience targeting, ad delivery monitoring, and performance optimization to generate customer enquiries through messaging.
Important portfolio tip
Don't just put the screenshot. Make it look like a real case study:
Problem → Strategy → Execution → Results

For example:
Challenge: The business wanted to generate more potential customer enquiries through Meta Ads.
Strategy: I launched a messaging-focused Meta Ads campaign targeting relevant potential customers and monitored campaign performance throughout the campaign period.
Execution: Created/managed the campaign, selected the appropriate audience, monitored delivery and spend, and optimized based on performance.
Result: Generated 130 messaging conversations from ₹3,151.68 in ad spend, with an average cost of approximately ₹24.24 per conversation.

2.CASE STUDY — Meta Ads Campaign for Athangudi Tiles
Client: Athangudi Tiles
Service: Meta Ads Campaign Management
Campaign Objective: Generate customer enquiries through Messenger
Platform: Meta Ads (Facebook & Instagram)
Reporting Period: 1 Jan 2026 – 17 Sep 2026
Campaign Results
• 👥 38,386 people reached
• 👀 71,241 impressions
• 💬 266 messaging conversations
• 💰 ₹6,551.55 total ad spend
• 🎯 ₹24.63 average cost per messaging conversation
• 🔄 1.86 frequency
The Challenge
Athangudi Tiles wanted to use Facebook and Instagram advertising to reach potential customers and generate direct enquiries through Messenger.
The Strategy
I planned and managed a Meta Ads campaign focused on generating messaging conversations from relevant potential customers. The campaign was structured to reach the target audience efficiently while maintaining a controlled cost per enquiry.
Execution
• Set up and managed the Meta Ads campaign
• Selected relevant audience targeting
• Created and managed ad delivery
• Monitored reach, impressions, conversations and spend
• Optimized campaign performance based on results
• Focused on generating enquiries through Messenger
Results
The campaign generated 266 messaging conversations with a total ad spend of ₹6,551.55, resulting in an average cost of approximately ₹24.63 per messaging conversation.
The ads reached 38,386 people and generated 71,241 impressions, with a frequency of 1.86, giving the campaign repeated exposure while reaching a broad audience.

📊 Performance Snapshot
Metric Result
Reach 38,386
Impressions 71,241
Messaging Conversations 266
Ad Spend ₹6,551.55
Cost per Conversation ₹24.63
Frequency 1.86
My Role
Meta Ads Campaign Management — Campaign setup, audience targeting, ad delivery, performance monitoring, budget management and optimization with a focus on generating customer enquiries through Messenger.